Pharell is an inspiring rap artist, producer, clothing designer, he also skate boards from time to time for fun. But his mindset is out of this world and is what this generation needs when it comes to fashion.
"So Pharell's Clothing line with Nigo is just what this era needs, fun, colour, cheeky monkiness and luxury! I admire any man that wants to create clothes that he loves, and not just satisfy sales or feed mass commercial interests, those brands definitely last longer. You can see his personality ALL over this stuff, and its genuine, it's funny and somewhat childish, but this is what appeals to the modern man - who doesn't take himself seriously and can be a kid when he doesn't have to be a man.
But it ain't cheap around $400 for a hoodie and not easy to find. You gotta know your fashion spots to find it. I think this is the key to it's success, by making it exclusive and controlling the number of production definitely creates buzz and the 'I got to have it' factor, It's definitely a men's luxury item. If everyone was wearing it London it will make everyone on the street look like desserts, this will sure brighten up a depressing, grey and cold but typical day in london at winter. I been seing all over the place these days, all aspects of menswear is stepping up, it's a long way from FUBU.
